Experienced industry leader joins AudienceProject: Ben Samuel appointed Vice President of Partnerships

Press release, London, United Kingdom, 2 December 2024: AudienceProject, a leading SaaS company providing digital audience measurement solutions, has appointed Ben Samuel as Vice President of Partnerships.

Ben Samuel will lead AudienceProject’s Partnership team to develop and expand the company’s partnerships with leading media platforms.

Ben Samuel brings over 20 years of experience in the advertising industry from previous leadership roles at Google, PHD, Innovid, and, most recently, Nielsen. With a proven track record of success and expertise in media and measurement, Ben Samuel will be pivotal in supporting AudienceProject’s continued growth and expansion.

“I’m thrilled to be joining AudienceProject,” said Ben. “The way AudinceProject is disrupting the research industry by offering a SaaS platform for always-on cross-media measurement excites me, and I’m really looking forward to using my measurement experience with key global publishers and platforms to scale the business with our partners across Europe and globally.”

This appointment follows AudienceProject’s recent appointments of three new Partnership Directors, underscoring the company’s commitment to further developing and expanding its partnerships, helping advertisers make confident marketing decisions about their media investments.

“I’m delighted to welcome Ben to the team,” said Thomas Gregers Honoré, CEO of AudienceProject. “This appointment marks the next chapter in our growth journey, and with his extensive experience and expertise in media and measurement, I’m confident he will be a great asset to AudienceProject.”