AudienceProject launches Twitch ads measurement

We are excited to announce that AudienceProject is now offering measurement of Twitch ads in AudienceReport. With this launch, AudienceProject expands on its already comprehensive measurement solution to provide advertisers with independent audience measurement of Twitch display and video ads running across the web, iOS app, Android app and CTV.

The measurement will help advertisers gain better insights into the reach and frequency of their Twitch ads, including how many people they reach in their target audience and how efficiently they reach them.

Brian Meritam Larsen, VP Partnerships at AudienceProject, comments: “We are very excited to introduce measurement of Twitch ads. For many, Twitch is the ultimate destination for live streaming, allowing advertisers to reach millions of streamers. Consequently, we have experienced a high demand for independent measurement of Twitch ads, and we are thrilled that we can offer advertisers this, helping them get valuable insights for more efficient budget allocation.”

The measurement of Twitch ads is done via our direct integration with Amazon Ads, where campaign data from Twitch is matched with AudienceProject’s individual country panels in a privacy-safe manner.

Learn more

Want to learn more about how you can get started measuring your Twitch ads? Get in touch with us below.