AudienceProject introduces Amazon Ads measurement
The new generation of AudienceReport now also supports measurement of Amazon Ads, giving you an even more comprehensive overview of your campaigns’ performance.
With a new integration to Amazon Ads, you will now be able to get independent and continuous audience measurement of campaigns running on all Amazon-owned inventory, including Amazon Prime and Freevee, and non-Amazon-owned inventory bought through the Amazon DSP.
Use the new integration to:
- Measure the reach and profile of your Amazon Ads campaigns.
- Measure your Amazon Ads campaigns in combination with your Meta, YouTube, open web and CTV campaigns to get insight into the reach and profile across channels.
- Push the measurement of your Amazon Ads campaigns to TechEdge to get insight into the reach and profile across digital and linear TV.
The integration will initially be available in the UK and Germany. More countries will follow early next year.
Learn more
Want to learn more about the new Amazon Ads integration as well as when and how you can get started measuring your Amazon Ads campaigns? Please reach out to us at hello@audienceproject.com.
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