Introducing cost reporting: Maximise your reach with new channel efficiency insights

At AudienceProject, we want to empower you to make confident marketing decisions and reach your audience more effectively based on cross-media measurement.

That’s why we are thrilled to introduce a new layer of analysis to your campaign measurement, giving you insights into your channel efficiency. With these new and groundbreaking insights, we are now making it even easier for you to plan and optimise your media investments for maximised reach in your audience.

Channel efficiency: Understand which channels reach your audience at the lowest cost

By introducing cost reporting in AudienceReport, you can now enter the investment details for each of your channels to understand which channels are most efficient at reaching your audience. When setting up your campaign report, you just copy your budget and estimated impressions from your media plan into the platform, which is then used in the campaign measurement.

Based on these investment details, you can now get insight into which channels reach your audience at the lowest cost and understand how to optimise your media investments to reach your audience more efficiently.

Also, you can learn how the channel efficiency for each of your channels develops over time and understand at what pace the cost per incremental reach increases on your channels, guiding you on when to continue and when to stop investing in your channels.

Channel incrementality: Understand how your channels contribute to your total reach

On top of the new channel efficiency insights, we are also introducing a number of new insights on channel incrementality, giving you a better understanding of how your channels contribute to your total campaign reach.

Now, you can get insight into the reach overlap between your channels and understand to what extent your channels contribute to additional reach and additional frequency, guiding you on how to optimise your campaigns to reduce excess frequency and extend overall reach.

Also, you can learn how your channels contribute to the total reach of your campaign over time and identify when the incremental reach generated by your channels starts slowing down. With this insight, you can better understand when to continue and when to stop investing in your channels, ensuring that you build reach effectively across your channels.

Finally, you can learn how your channels contribute to the reach in different age groups and understand which channels are reaching the younger and older audiences, so you better know where to invest to reach your audience.

Learn more

Want to learn more about how our new channel efficiency and incrementality insights can help you make confident marketing decisions and reach your audience more effectively? Get in touch with us below.