AudienceReport Q1 Update: The latest news on AudienceReport and what’s next

Outlook: Our ambition for the coming year

🌍 More markets for scalable business growth

We want to measure the markets you operate in. By continuing our European expansion, we will meet your growing demand for independent and comprehensive, always-on cross-media measurement supporting growth in all your markets.

📱 Broader channel coverage for a more comprehensive overview

We want to measure the channels you use. By expanding our existing partnerships with Amazon, Google and Meta and entering new ones, we will support more channels like e.g. Netflix to provide an even more comprehensive overview of your campaign performance.

💡 More actionable insights for greater business value

We want to make it easy to take action on your insights. By introducing more data-driven recommendations that go beyond informing but inspire actions, we will make it even easier to optimise your campaign strategies and budgets.

Roadmap: What to expect in Q2

📊 Enhanced UI and campaign taxonomy

In Q2, we will enhance our user interface and introduce a new, refined taxonomy in AudienceReport that is better aligned with leading DSPs.

These changes will set the stage for even richer campaign insights in our platform, enabling you to manage campaigns, channels and reports more effortlessly.

🇮🇹 🇪🇸 Expansion to Italy and Spain

In Q2, we will expand the market coverage of AudienceReport to also support Italian and Spanish advertisers with independent and comprehensive cross-media measurement.

Initially, the launch of AudienceReport in Italy and Spain will cover measurement of Amazon and Meta with more channels to follow.

Releases: Highlights from Q1

📈 New channel incrementality and efficiency insights

Last month, we introduced cost reporting to AudienceReport – a new layer of analysis to your campaign measurement, making it even easier to plan and optimise your media investments.

By including investment details from your media plan in our platform, you can now get insight into which channels reach your audience at the lowest cost and understand how to reach your audience more efficiently.

On top of that, we introduced a number of new insights on channel incrementality, giving you a better understanding of how your channels contribute to your total campaign reach.

🇫🇷 AudienceReport launches in France

Earlier this week, we announced the launch of AudienceReport in France.

With the launch, AudienceProject now also supports French advertisers with independent and continuous audience measurement of campaigns across the open web, Amazon, Meta, YouTube and CTV.

▶️ Prime Video measurement

At the end of last year, we announced that AudienceReport now also supports measurement of Amazon Ads.

Via our integration with Amazon Ads, advertisers in the UK and Germany can now measure their Prime Video campaigns with AudienceReport.

Learn more

Want to learn more about the latest news on AudienceReport? Get in touch with us below.