AudienceReport Q2 Update: The latest news on AudienceReport and what’s next

Outlook: Our ambition for the coming year

🌍 More markets for scalable business growth

We want to measure the markets you operate in. By continuing our European expansion, we will meet your growing demand for independent and comprehensive, always-on cross-media measurement supporting growth in all your markets.

📱 Broader channel coverage for a more comprehensive overview

We want to measure the channels you use. By expanding our existing partnerships with Amazon, Google, Meta and Microsoft and entering new ones, we will support more channels to provide an even more comprehensive overview of your campaign performance.

💡 More actionable insights for greater business value

We want to make it easy to take action on your insights. By introducing more data-driven recommendations that go beyond informing but inspire actions, we will make it even easier to optimise your campaign strategies and budgets.

Releases: Highlights from Q2

📊 Enhanced user interface

Today, we rolled out an enhanced user interface in AudienceReport in early access, including a better taxonomy alignment and more intuitive navigation.

Our new, refined campaign taxonomy, better aligned with leading DSPs, allows you to group multiple reports under one campaign and get a better overview of your active and ended campaigns, while our new, intuitive navigation allows you to manage your channels, campaigns and reports more effortlessly.

Please contact your Customer Success Manager or our support team if you want early access to our enhanced user interface.

👾 Twitch ads measurement

In May, we announced that AudienceReport now also supports measurement of Twitch ads.

Via our integration with Amazon Ads, advertisers can now get independent audience measurement of Twitch display and video ads running across the web, iOS app, Android app and CTV.

▶️ Improved YouTube measurement

Yesterday, we launched a new integration with Google’s Ads Data Hub for Measurement Partners to provide advertisers with more accurate and holistic measurement of YouTube campaigns in AudienceReport.

The new integration enables cross-media reach measurement of YouTube campaigns across all devices, including CTV, with co-viewing and supports the MRC standard for video ad viewability, providing a better basis for comparing YouTube with traditional TV.

Initially, the new integration will be available in the UK, with more countries to follow.

Please contact your Customer Success Manager or our support team if you are a UK advertiser and want to measure your YouTube campaigns with our new integration.

🇮🇹 AudienceReport launches in Italy

Last month, we announced the launch of AudienceReport in Italy.

With the launch, AudienceProject now also supports Italian advertisers with independent and continuous audience measurement of campaigns across channels.

Initially, Italian advertisers will be able to measure campaigns bought through the Amazon DSP, including Prime Video and Twitch.

👋 New support enhancements

In April, we launched a series of new support enhancements to give you a better experience when learning about and using AudienceReport.

Initially, we introduced our website and product messenger, providing you with speedy support where you need it.

Following this, we introduced our in-platform help center and news feed, giving you faster answers to your questions and better insight into new releases on our platform.

Roadmap: What to expect in Q3

🎛️ Enhanced campaign management

You spoke, we listened. In Q3, we will introduce new features for ad operations professionals in AudienceReport, allowing you to manage and monitor your campaigns more easily.

The upcoming enhancements will change your campaign management experience, making it easier than ever to monitor and set up campaigns.

📺 Netflix ads measurement

At the end of last year, we announced a new collaboration with Microsoft Advertising, which will enable advertisers to measure ads bought through Microsoft Advertising, including Netflix ads.

Over the past half year, we have conducted rigorous testing to ensure that the integration and resulting measurement meet our standards, and in Q3, we will make the integration available to advertisers in selected countries, enabling measurement of Netflix ads in AudienceReport.

👁️ Co-viewing on CTV

In Q3, we will launch co-viewing on CTV impressions across all channels in AudienceReport to provide you with even more accurate measurement of your campaigns.

This will help you understand the true reach of your campaigns, allowing you to allocate ad budgets more efficiently across channels and devices.

🇪🇸🇨🇦 Expansion to Spain and Canada

In Q3, we will expand the market coverage of AudienceReport to support Spanish and Canadian advertisers with independent and comprehensive cross-media measurement.

Initially, the launch of AudienceReport in Spain and Canada will cover measurement of Amazon Ads with more channels to follow.

🇮🇹 More channels supported in Italy

In Q3, we will expand our channel coverage in Italy to include measurement of campaigns on the open web, Meta, YouTube and CTV.

This will allow Italian advertisers to get an even more comprehensive overview of their campaign performance, supporting both campaign planning and optimisation.

Learn more

Want to learn more about the latest news on AudienceReport? Get in touch with us below.