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add2 GmbH extends strategic partnership with AudienceProject to advance cross-media measurement and audience verification

AudienceProject launches new, direct integration with Disney+

AudienceReport Q1 Update: What’s next in AudienceReport

Employee Spotlight: Hristelina & Robert

Zero-click mockup result, and why it is essential for cross-media measurement

Why zero-click search makes cross-media measurement essential to advertisers

Employee Spotlight: Markiyan & Martin

AudienceProject expands Amazon Ads measurement to Sweden

Are you spending your ad budget wisely? Let the 95:5 rule guide your media investments

DOUGLAS announces AudienceProject as its official audience measurement partner in DACH

Cross-media measurement: Why it matters more than ever – and where it’s headed next

Experienced SaaS and AdTech leader joins AudienceProject: Oliver Hülse appointed Managing Director DACH

AudienceReport Q3 Update: The latest news on AudienceReport and what’s next

AudienceProject launches new, direct integration with Netflix

AudienceProject gears up to accelerate growth and innovation: Bruno Furnari appointed Chief Product & Technology Officer

AudienceProject expands into Mexico: Independent audience measurement now available to Mexican advertisers

AudienceProject appoints Antony Mures as Director of Partnerships

Experienced SaaS business leader joins AudienceProject: Alessandro Stoppa appointed Managing Director Italy

Médiamétrie chooses AudienceProject to accelerate the development of its Cross-Media Video advertising measurement solution

AudienceProject makes big Swedish move with hire of former TikTok leader: Linnea Johansson appointed Managing Director Sweden

Introducing Single Sign-On: Seamless and secure access to the AudienceProject platform is now available

Audience Measurement of Connected TV

Efficient budget allocation in a fragmented media world

NLogic partners with AudienceProject to launch independent cross-platform campaign measurement in Canada

Cannes Lions 2025: How Cross-Media Measurement Empowers Buyers and Sellers in a Fragmented Media World

EssenceMediacom’s cross-media video campaign ensures successful launch of new Postbank day-to-day money offer

AudienceReport Q2 Update: The latest news on AudienceReport and what’s next

Experienced product leader joins AudienceProject: Rahil Shaikh appointed Senior Product Manager

Webinar Recap: AudienceReport H1 Update

RTL AdAlliance enters strategic partnership with AudienceProject to enhance audience targeting and measurement

esome expands partnership with AudienceProject to launch audience measurement across CTV and social media

Employee Spotlight: Kathrine & Villads

The Future of Brands: How Kenvue Uses Cross-Media Measurement to Run More Effective Brand Campaigns

Introducing Home: A new centralised dashboard for enhanced campaign management and monitoring

Employee Spotlight: Mark & Malte

AudienceProject appoints Jacob Aksglæde as Chief Finance Officer

Azerion UK partners with AudienceProject to offer independent audience measurement for CTV and OLV advertising

AudienceProject launches first-of-its-kind YouTube measurement integration in Germany, France, Italy and the Nordics

The Future of TV: How Cross-Media Measurement is Driving Media Effectiveness for Postbank

Metrics That Matter: Decoding the New Age of Media Strategies

AudienceReport Q1 Update: The latest news on AudienceReport and what’s next

Introducing co-viewing on CTV: Get more accurate measurement for better campaign analysis in AudienceReport

Inferential statistics work – as shown by the forecasts for the Bundestag elections.

Vevo partners with AudienceProject for campaign measurement

Experienced industry leader joins AudienceProject: Juha Ourila appointed Managing Director Finland

Beyond Performance: Why Retail Media Should Be a Central Component of Your Brand Marketing Strategy

AudienceReport Q4 Update: The latest news on AudienceReport and what’s next

Experienced industry leader joins AudienceProject: Ben Samuel appointed Vice President of Partnerships

Disney+ joins with AudienceProject to launch independent audience measurement of ad campaigns in Europe

Experienced SaaS business leader joins AudienceProject: Émilie Carcassonne appointed Managing Director France

AudienceReport Q3 Update: The latest news on AudienceReport and what’s next

Introducing Audrey: Get instant support 24/7 with your new AI copilot

Experienced industry leader joins AudienceProject: Martin Radford appointed as Solutions Director UK

AudienceProject expands into Spain: Independent audience measurement now available to Spanish advertisers

GroupM Germany partners with AudienceProject to launch Germany’s first comprehensive CTV measurement system

AudienceProject appoints Stefania Fussi as Director of Partnerships

AudienceProject appoints Robert Singleton as Director of Partnerships

AudienceProject appoints Jasmin Merz as Director of Partnerships

Introducing a new and enhanced user interface: Get a better overview of your campaigns in AudienceReport

Invisible brands don’t sell: Why building reach is fundamental to brand growth

AudienceProject appoints Jeanette Bertelsen as Director of Market Insights

AudienceReport Q2 Update: The latest news on AudienceReport and what’s next

AudienceProject launches new integration for YouTube measurement

Customer Spotlight: Why Havas is doing cross-media measurement

Introducing in-platform help center and news feed: Get help where you need it and keep track of the latest news

AudienceProject expands into Italy: Independent audience measurement now available to Italian advertisers

AudienceProject launches Twitch ads measurement

Webinar Recap: Maximise your reach with channel efficiency insights

Introducing website and product messenger: Get speedy support where you need it

AudienceProject appoints Alicia Phuah as Head of Customer Success

AudienceProject becomes an Amazon Ads partner for measurement

AudienceReport Q1 Update: The latest news on AudienceReport and what’s next

AudienceProject launches new cross-media measurement solution in France

Introducing cost reporting: Maximise your reach with new channel efficiency insights

Customer Spotlight: Why Boots is doing cross-media measurement

Customer Spotlight: Why Kia is doing cross-media measurement

AudienceProject appoints Iben Andersen as Head of Engineering

Webinar Recap: Optimise your marketing mix with AudienceReport

2024 Outlook: How to avoid wastage in a year with even more advertising opportunities

AudienceProject gears up for expansion with strategic senior appointments in product team

Experienced SaaS profile joins AudienceProject: Michaela Schmitz appointed as Managing Director DACH

AudienceProject collaborates with Microsoft Advertising

AudienceProject introduces Amazon Ads measurement

National World evolves strategic partnership with AudienceProject to future-proof its targeting capabilities

The case for audience measurement in an increasingly contextually-targeted marketplace

Measure your audience, or measure your losses

Experienced industry leader joins AudienceProject: Paul Barnard appointed as UK Managing Director

Media investment optimisation simulator: Learn how much you can save with the optimal budget allocation

AudienceProject appoints new DPO

Introducing Onboarding services: Unlock the full potential of AudienceReport

AudienceProject appoints Morten Kruse Søndergaard as Chief Technology and Product Officer

Customer spotlight: Why MiQ is doing cross-media measurement

Why advertisers should care about audience measurement more than ever

Customer spotlight: Why esome is doing cross-media measurement

AudienceProject becomes a Meta Business Partner for brand lift measurement

Customer success story: Kia Denmark extends net reach in target audience with redistributed ad budget

Introducing Upgrade services: Upgrade to the new generation of AudienceReport with confidence

AudienceProject phases out the original AudienceReport

Introducing Premium support and CSM advisory services: Get custom support when you need it

Introducing Education and Enablement services: Take your audience measurement to the next level

Customer success story: Telia increases reach efficiency by 20% with redistributed ad budget

AudienceProject takes the next step towards true cross-media measurement

Changing Media, Changing Measurement

Why net reach matters and impression counts don’t

Why the language of TV should be learned by digital natives

How to start planning your cross-media measurement journey and maximising business value

AudienceProject extends and expands its agreement with Media Metrics Finland

Webinar Recap: Uncovering business value from cross-platform audience measurement

International data transfers: New UK Standard Contractual Clauses have come into force

Customer success story: OS Data Solutions documents up to 327% lift in on-target percentage

Schrems II and US cloud vendors: How AudienceProject remains GDPR compliant

The Value of Measuring Total TV

The Belgian DPA ruling against IAB: Should I be concerned?

AudienceProject appoints Thomas Honoré as chairman of the board

New study: Streamed consumption of TV content continues to surge

AudienceProject becomes a Meta Business Partner for Measurement

Customer success story: Vodafone achieves 176% lift in campaign awareness for in-game ad campaign

Webinar Recap: See the bigger picture with the new AudienceReport

GroupM Sweden boosts capabilities on cross-media audience measurement with AudienceProject

Confused.com puts audience measurement at the centre of its business with AudienceProject partnership

Confused.com puts audience measurement at the centre of its business with AudienceProject partnership

Introducing the new AudienceReport: The future of cross-media audience measurement

Spoiler Alert: The future of cross-media audience measurement is arriving

Girl sitting on rock

Understanding Changing Audiences Through Audience Measurement

GroupM Germany announces AudienceProject as its official audience measurement partner

MAD//Fest Highlights: The Quest for Cross-Media Audience Measurement – The Next Chapter

5 things you need to know about audience measurement in 2021

Killing the Cookie Won’t Kill Cross-Media Audience Measurement

MAD//Anywhere highlights: Cookies will die – but it won’t kill cross-media audience measurement

AudienceProject helps Dailymotion prove the value of advertising offering

Full Reach targeting: How we make predictions with first-party data

New study: Streaming accelerates dramatically during lockdown

Full Reach targeting: How we make predictions without cookies

On-target reach: How perfect is not possible and why measurement is the only way to see the wood through the trees

Full_Reach_Image

Introducing Full Reach: Target an audience on every impression

Pegasus: Deep Learning Inference at Massive Scale

Personalized marketing in a post-cookie-world

MAD//Anywhere highlights: Is cross-media measurement something to be cross about?

Cross-media measurement: update on value, myths and availability

brand_lift_feaured_image

Introducing Brand Lift Studies: Show your clients the actual effect of their video campaigns

AudienceProject partners with SpotX to provide OTT measurement

App&SocialMedia_Study

New study: Instagram climbs the ladder, TikTok has a long way to go

Low ad relevance calls for closer collaboration between advertisers and publishers

New study: Has ad blocking peaked?

Introducing Insights: Validate your audience before campaign execution and optimise your targeting efficacy

IAB UK Guide to Digital Innovation 2020: The Future of Attribution is Already Here

AudienceProject partners with Dailymotion to enrich their campaign measurement solutions portfolio

AudienceProject partners with Dailymotion to enrich their campaign measurement solutions portfolio

immediate_webinar_recap

Webinar Recap: Knowing and Growing your Audience Potential

New COVID-19 study: TikTok conquers the West

Webinar Recap: The Immeasurable Business Value of Audience Measurement

New study: Spotify crushes the tech giants

TCF 2.0 is officially live: AudienceProject provides you with improved consent string parsers

New study: The decline of the computer continues while newer devices are on the rise

AudienceProject replaces Comscore as the official measurement partner for Media Metrics Finland

Customer success story: How JPIMedia redesigned its data strategy with AudienceHub

AudienceProject replaces Comscore as the official measurement partner for Media Metrics Finland

How to measure true effect without third-party cookies

New study: News brands are surpassing Facebook in popularity

AudienceProject announced among few select Google Ads Data Hub vendors

New study: Doritos delivered this year’s most memorable Super Bowl commercial

Google killing third-party cookies is not the end of the world

IAB UK CTV Guide: Our view of the opportunities and challenges for Connected TV

Addressable TV is on the rise and AudienceProject can help you measure it

New study: Will Disney spin a business fairytale?

AudienceProject launches AudienceHub – a unique audience building tool

Introducing AudienceHub: Build your own unique audiences

AudienceProject opens new office in Berlin

New study: Facebook loses while winning big

AudienceProject introduces cross-platform campaign validation

AudienceProject introduces cross-platform campaign validation

How AudienceProject helped Roots create a new sales tool

Fall has arrived and brings two brand new AudienceReport features

Geomatic segments can now be used online

New study: Spotify is sitting on the streaming throne

Spark+DynamoDB: Using AWS DynamoDB as a Data Source for Apache Spark

New study: Netflix continues to dominate the streaming market

Document the unique value of your media with the new Kits

Measure the quality of your campaign impressions

New Purchase Intent segments available for targeting

Create your own effective targeting segments based on AudienceProject technology

New PriceRunner segments available for targeting

AudienceProject introduces Sosioraster segments for targeting

5 Common Mistakes When Working With Targeting Data

AudienceProject launches first individually-based addressable TV measurement

AudienceReport makes addressable TV measurable

AudienceProject appoints new CEO

New study: The end of the personal computer?

New AudienceData segments: Target people based on where they live

AudienceProject hires Swedish industry profile

New AudienceReport feature: Validate your campaigns against any target group imaginable

AudienceProject makes its entry into the German market

New study: Is relevance the cure for ad blocking?

Reach the unreachable Millennials with new AudienceData segments

New Terms & Conditions notification system

Introducing the GDPR Portal

Introducing the new Privacy Portal

New Single Sign-On across all products: Stay GDPR compliant and improve your workflow

Our commitment to GDPR

AudienceProject partners with AppNexus to Power Audience Targeting

AudienceProject makes its entry into the UK market

NY Giants was the real winner of Super Bowl!

Calculate data payoff on new AudienceData website

New e-commerce study: A monopoly on the rise?

The architecture for AudienceReport data processing called Aqueduct

Aqueduct – Real Time Data Processing at Scale

The Future of Paid Journalism: Millennials!

DoubleClick for Publishers

Traditional media platforms no longer main sources of news

AudienceReport and Kits get a massive speed boost

Facebook sitting firmly on the SoMe throne – but for how long?

Google and Facebook in control of the app sphere

New segments let’s you target campaigns based on people’s life cycle

Netflix the Captain of Streaming, Pirates Rocking the Boat in US

Introducing Intent and Ownership Segments

Virtual Reality adds further complexity to the media patchwork

10 Steps to Start Selling Audiences Instead of Impressions

AudienceReport updates online population numbers

AudienceProject introduces in-app tracking

New feature for publishers: Quickly and cost-effectively prove the actual brand-building and intent-driving effect of your digital campaigns

New study: VG beats Facebook and Google as most important website in Norway

Optimise your ad sales: UserReport introduces `Kits´ for publishers

Working with media? Here’s what you need to know about the Super Bowl!

Media Owners Require Transparency in Audience Data

Insight: This is what we use social media for

Introducing Lifestyle Segments: A new way of targeting campaigns

New study: Ad blocking decreases in Denmark

New study: UK & US ad blockers want relevant ads

New e-commerce study: Mobile online shopping is on the rise

AudienceProject becomes data provider for KIA-index

AudienceProject wins international award for Best Audience Measurement Platform with AudienceReport

New study: Reach your audience on these social media

New app study: Women are social, men are practical

Choose your hitrate in target group with AudienceData

Introducing Event Tracking in AudienceReport

Streaming and online video now reaches all millennials

Create and validate your own custom segments with AudienceReport

Get true user insights with the new Google Analytics integration

Hacking the declining loyalty trend

Improved user experience in AudienceReport

Measure your campaign audiences across TV and digital

Personalise experience for new visitors based on AudienceData

Personalize your website for even unknown users

Goodbye UserReport, hello AudienceProject!

Adform campaign management made faster and smoother

Smartclip launches advanced real time media planning in the Nordics powered by AudienceProject

Unlimited creative freedom with the AudienceReport Campaign API!

We’ve prepared an ice cream sundae of new features for the summer!

Get the dirt on your campaign traffic – introducing the Traffic Quality report!

Introducing new features and a brand new report!

New, faster report engine is coming!

Beyond clicks and impressions – measure campaigns the right way!

What are the real brand lifts in your Campaign?

Deeper Insights with Campaign Audience Measurement